Sendlane Review and pricing

Sendlane Review

In today's Sendlane review I will give you an in depth look at this email marketing company and answer any questions that you may have.

I think you'll agree with me when I say that if you are building a successful business, you have to have an email list.

Here's the problem...

There are so many email marketing companies out there that it is difficult to find one that meets your needs and your budget.

Let's get into this Sendlane Review and see if this email marketing  company can meet your needs and goals for your business.

You can use the table of contents below to jump to different sections of the Sendlane Review

Updated for 2022!

Who Founded Sendlane?

Jimmy Kim

Sendlane was founded in 2013 by Jimmy Kim, Zak Meftah and Anik Singal, all very successful internet entrepreneurs.

Jimmy Kim and Anik Singal were looking for an all inclusive management system for their online business.

Despite their connections in the industry, they were unable to find what they were looking for.

In true entrepreneurial fashion, they recognized the problem and decided to create their own solution.

anik singal

They had a vision to create the Ultimate Digital Marketing Platform with the ability to create and manage Intelligence Driven Behavior Bases Automations, Campaigns, Broadcasts, and sales marketing funnels.

A complete email marketing automation platform for their digital marketing businesses.

After clocking in over 1,000 hours of development, They opened their doors for their very first customer in 2015. 

Sendlane was born...

Check out this Sendlane video!

Sendlane Pricing

Sendlane pricing is right in line with others in the autoresponder market.

You can see the pricing of their competitors in our Ultimate Guide to Choosing the Best Autoresponder.



Up to 1000


Up to 2,500


Up to 5,000


Up to 10,000


Up to 25,000


Up to 50,000


No extra fees. No hidden costs. All features available at every subscriber tier.

There are no hidden fees or extra costs associated with a Sendlane account. Everything is easy to understand and it is simple to scale your business as your email list grows.

Sendlane Free Trial

Sendlane does offer a free trial. It is a 14 day free trial and a credit card is required as it will upgrade to a paid account after 14 days based on the number of subscribers that you have in your account.

It offers you a chance to test drive the Sendlane autoresponder and come up with your own review in order to decide if it is right for you.

Now that we know what Sendlane costs, let's take a look at what features are included in the cost.

Sendlane Review of Features

Sendlane Features

Sendlane offers a rich suite of high quality features aimed at the digital marketing platform.

Let's take a look...

Single Event Newsletter Campaigns

  • Create stunning newsletters with ease.
  • Drag and Drop Editor makes it simple to convey your message.
  • Schedule newsletters or send immediately.
  • Choose from pre-designed campaign templates or start from scratch.

Email Autoresponder

  • Schedule emails beginning the moment a new subscriber signs up.
  • Create as many autoresponder messages as you like.
  • Campaign analytics to determine the performance of your emails.
Sendlane Landing Page Templates

Intelligence-Driven Behavior Based Automations

This is where Sendlane shines. Taking your email marketing automation to the next level.

  • Move subscribers across lists based on specific actions.
  • Track clicks and opens with accurate analytics.
  • Retrieve vital sales information such as conversions and revenue.
  • Tag subscribers and schedule segmented content to engaged contacts.

Native and Direct Integrations

Sendlane integrates directly with all of the top web applications and services via the Sendlane API.

The Sendlane Integrations Marketplace includes everything: From webinar applications such as Easy Webinar and Webinar Ninja to Landing Page creation platforms like Privy and Convertri.

Sendlane makes it easy to create a native connection from within Sendlane to your website. Additionally, you can connect to popular affiliate marketing apps such as WooCommerce and Clickbank. Integrations are being added constantly, so your favorite application may not be available today, but it will probably be available soon. Sendlane’s team is always available to take any integration requests, so make your voice be heard and request your favorite app! 

Shopify Integration: Now with Deep Data Capabilities

Using Sendlane’s event tracking and a simple “copy and paste” Shopify integration install, Sendlane will track your customers on every step of their buying journey.

You’ll be able to know exactly how your visitors move and navigate through your site. Plus, it stores and displays all that data within their customer profile in your Sendlane account.

The new Deep Data capabilities allow you to capture the entire record of your customers behaviors on your Shopify store.

From website visits to product purchases to how much they spent, Sendlane will collect all of that info for you.

Plus, the data sync happens in real time, so you can view the most updated details (by customer) anytime you want!

The best way to see if Sendlane integrations will work with your applications would be to sign up for a free 14 day trial and try it out!

Sendlane Integrations

Optimized Timing

This Sendlane Feature is one of my favorites. It automatically sends your email based on the time that each of your subscribers usually open their emails.

Think about how powerful hat is for a minute.

Campaign Reports and Analytics

Sendlane's campaign reports and analytics allow you to keep your finger on the pulse of your email campaigns and adjust your strategy based on performance.

Sendlane Campaign Reports
Email Statistics
  • Open Rates
  • Click Rates
  • Successful Deliveries
  • Hard Bounces and Soft Bounces.
  • Unsubscribes
  • Which Links were Clicked.
  • Subscribers with Highest Open Rates.

Subscriber Management

  • Easily segment your subscribers based on actions, interests and more.
  • Easily import subscribers from another autoresponder company.
  • Get detailed reports on the actions and behaviors of your subscribers.

Sendlane Tagging Feature

Sendlane's tagging feature allows you to automatically tag subscribers based on what they did or did not do.

You can then decide what actions to send to each tagged subscribers. This makes the segmentation product as automated as it can be.

Industry-leading Customer Support Team

Sendlane Support

The Sendlane Support team is only a click away, even if you’re not a customer yet. They provide 24/7 support, 365 days out of the year through live chat or email.

Other email autoresponder services tend to be hard to get a hold of. Emailing support may take hours or days, and you may not get the answer you were looking for.

I had my first encounter with Sendlane support recently on a Sunday morning.

I had a question that i couldn't find the answer to in their extensive knowledge database.

Their average response time is a whooping 3 minutes, but chances are you will be talking to a Sendlane Support Specialist in less than that. Additionally, they have worked on an extensive knowledge base full of very helpful tutorials where you can easily learn how to get started with Sendlane.

I emailed support at 8:27 am and received a comprehensive response at 8:32 am.

That's impressive.

Sendlane Review of 3.0

Sendlane is continuing its tradition of developing high tech innovation and development of the tools and processes used by the best marketers in the business, by introducing Sendlane 3.0.

Here is a breakdown of Sendlane 3.0 to be launched on February 1st 2019.

Simplifying and Great New Look

Sendlane 3.0 2019

Sendlane has taken their already easy to use interface and made it even intuitive! It is a breath of fresh air to see a company that listens to its users and has the resources to implement recommended changes.

They have added some really cool new features for 2019, including a brand new pop up form builder and a visual workflow builder.

Cross Channel Marketing

They have added integrations with smarter, intelligence driven capabilities that allow you to automate all of your marketing.

Right from the Sendlane dashboard, you can quickly update your advertising efforts with Facebook, you can use their GotoWebinar integration to see attendance results after your webinar and so much more!

 You can also leverage all of their powerful connections to provide the deepest data from your favorite shopping carts.

Multi Channel Communications

As you may know, email is my favorite way to stay in touch with my clients and customers, but with Sendlane 3.0 it's only ONE of the communication methods available to you. With this update, you'll have access to brand new SMS automation and in the near future, you can expect new communication channels such as Push Notifications, Chat Bots, and in-app Messaging. (ETA mid 2019)

Their goal is to provide a command center where you can manage all of your marketing communication with every single contact, lead or customer.

Intelligent Integrations

Most integrations simply pull a contacts' name and email.

Sendlane 3.0 asks the question:  Why does it have to stop there? They are building intelligent integrations that seek and record data at the deepest levels available.

From user actions to buying history to how long someone attended your webinar, they are "listening" so you can monitor and track the customer journey of every single contact on your list.

2019 is shaping up to be an incredible year to be associated with Sendlane!

Sendlane Retargeting

One of the hottest buzzwords in 2018 is retargeting or remarketing. It is a term used to describe a way of advertising that gets customers or potential customers back to your website.

Sendlane has just introduced email retargeting for all of its customers as a new feature included at no cost.

How does Email Retargeting Work?

Sendlane Email Retargeting
  1. A subscriber visits your website.
  2. The visitor leaves your website without taking a pre-prescribed action that you wanted them to take. (purchase your product, or some other action)
  3. An email is automatically sent to them to convince them to come back to your site.

Think about how powerful email retargeting can be!

Click the button below and sign up for a free account to see email retargeting in action.

Sendlane Deliverability

There have been many people questioning Sendlane deliverability. I have moved a small number of subscribers to them in order to test the Sendlane deliverability and I have found it to be in line with my other autoresponders.

I should say that deliverability is dependent on many different issues and it is hard to make a judgement on deliverability without sending the exact same message, with exact subject line to a list that has substantially the same average open rates.

So this is what I did in order to test Sendlane deliverability.

I found that the Sendlane open rate was slightly lower than my other responder open rate, but it is hard to tell whether that was a deliverability issue or not.

Sendlane Review Summary

We have covered a lot in this Sendlane Review and I think we have answered any questions that you may have.

I found Sendlane a few years ago, when I was building my online business with Wealthy Affiliate, but they were just getting the company off the ground and with any young company, there were problems.

So I let them grow and work through their problems before I decide to give them a test drive and evaluate them for this review.

What I found was an autoresponder company with extremely lofty goals to provide an all in one management system for digital marketers.

That is a big undertaking and when you try to be everything to everybody, sometimes things fall through the cracks.

I believe that they have gotten through the initial growing pains and are on their way to becoming one of the premier autoresponders in the email marketing industry.

6 thoughts on “Sendlane Review and pricing”

  1. Dear JV,
    Really glad I found you, really appreciate your review of “SendLane”
    sure did relieve some apprehension on my part, Thank You.

    • Hi Susan,

      Thanks for the awesome comment!

      I really like SendLane, especially for affiliate marketers.

      They have added a really cool retargeting feature for 2018 that you should check out if you have a chance.

      The fact of the matter is that none of the autoresponder companies are perfect, but SendLane seems to hit the sweet spot of performance vs price that savvy business owners look for.

      Thanks again Susan for adding value to my Sendlane review!


    • Hi Mary,

      Thanks for your question on my Sendlane Review!

      The truth is that I had written and published my Best Autoresponders article before I was using Sendlane.

      As we speak, I am preparing to update the Best Autoresponders post in order to include Sendlane.

      Hope this answers your question!


    • Hi Kelly,

      Thanks for reaching out!

      I think that you will find that Sendlane is exactly what you need for email marketing.

      Be sure to read their bog posts as they are very helpful.

      Thanks again Kelly!



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